Fonts
There are hundreds of fonts available. When it comes down to desktop publishing or even web design, most people use "Serif" and "Sans-Serif" fonts. Serif fonts or fonts with little hooks on the end of character exaggerate the basic form (e.g.,Times Roman). Sans-Serif fonts have no serifs (e.g.,Helvetica).
Font characteristics are also described as postscript or truetype. Postscript fonts are described as outlined letterforms which are lines and curves called vectors. These type of fonts are used for printing on high end printers. Postscript fonts are much more scalable, cleaner and smaller in size. Truetype fonts are letters defined by points. Truetype fonts are usually good for ink jet printers. They still produce a fine quality, but not as crisp as postscript.
Guidelines to follow
- Don't use more than 3-4 fonts on any one page.
- Do not use too many font sizes. Be consistent and use good judgement.
- When sending a design job out to a printer, use and include postscript and screen fonts. Do not use truetype.
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